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Unit 1 textbook: Developing New Business Ideas

Developing New Business Ideas: An exploration of Edexcel’s Business Studies / Economics & Business AS level, Unit 1. 

Full length textbook, ISBN 978-0-9569995-0-4

This text covers the Unit 1 specification in depth.  With 16 chapters and 200-plus pages, it not only covers Unit 1 but also provides a comprehensive introduction to the full Business Studies and Economics & Business A levels. It contains enough detail, case studies, commentary, topical examples, diagrams, tables, ideas for further reading and open-ended questions to keep every student engaged and challenged.
Written by Gerald Wood, an experienced Edexcel examiner and specialist provider of resources for these A levels since 2002.
Published in November 2011. 

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